Adel Saeed Tantawy, head of the Venus Factories sector of the Sugar and Integrated Industries Company affiliated to the Ministry of Supply and Internal Trade, announced that the company’s target sales in the current fiscal year amounted to 150 million pounds, an increase of 55.6 million pounds over last year, and a noticeable increase over the sales of the old company. Which was only 32 million pounds. Tantawi pointed out that the current stage of development represents the second stage, and it targets investments worth EGP 13m.
Tantawi said in his statements to “Al-Dustour” that the development plan contributed to increasing the company’s production from 807 tons annually to 2.5 thousand tons annually, and that increase included a variety of products such as natural and industrial juices and jams of different sizes and weights.
He added: Work is currently underway to develop the Halawa and Tahina Factory, with the aim of diversifying weights to meet the needs of schools and different sectors. This phase is expected to be completed next March, noting that the third phase will include the biscuit factory, and its annual production will reach 900 tons at an investment cost of EGP 6.2m.
He explained that the Venus Company has sales outlets that include 4 outlets in Hawamdia, in addition to 22 outlets nationwide affiliated to the Sugar and Integrated Industries Company. Negotiations are also underway for a new outlet in Giza Governorate, pointing out that the company signed a cooperation protocol with the Cairo Chamber of Commerce to participate in all exhibitions in which it participates. The room is like my exhibition “Welcome Schools and Welcome Ramadan”.
And he went on, that the development included changing the shape of the packages and packaging materials to attract customers, in addition to the quality of the products that are produced according to the Egyptian standard specifications, and contracts are currently being made with major agents and merchants in the different governorates, and the company seeks to spread its products through the general and Egyptian wholesale companies to expand in the Delta and Upper Egypt governorates.
He pointed out that the company seeks to expand its exports by participating in some foreign exhibitions, such as the Juba exhibition, which it will participate in next October, and an exhibition in which it has already participated in South Sudan.
He explained that there are export contracts this month with a total of 45 tons, and negotiations are underway to export a similar amount, explaining that the most prominent markets that are currently being exported are Sudan and Jordan.
Tantawi emphasized the company’s keenness to stabilize the prices of its products, by providing large quantities of raw materials needed for manufacturing. For example, the company has 600 tons of raw sesame as a stock, in addition to providing the necessary pectin for making juices.
He continued that the company, in the event of an increase in the prices of raw materials or the dollar, does not raise the prices of products at once, but rather the increase is done gradually and at a lower rate than competing factories in the local market to ensure the preservation of customers.
Major General Essam Al-Din Al-Budaiwi, head of the Sugar and Integrated Industries Company affiliated to the Ministry of Supply and Internal Trade, confirmed that the plan to develop the company’s Venus Sweets Factory in the Al-Hawamdia area has an investment cost of 50 million pounds, self-financing.
Al-Budaiwi said, during an inspection tour of the Venus factory affiliated to the company’s factories in Al-Hawamdiya, that the first phase cost 13 million and 800 thousand pounds, and it included developing juice and jam production lines to increase the capacity from 800 to 1000 tons, and then it currently reached 2500 tons annually, provided that It rises to 3 thousand tons.
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